Starting the New Year on the Right Foot

Starting the New Year on the Right Foot

The new year is here and with a fresh start comes a fresh set of resolutions. After reflecting on the past year, you’ve likely welcomed 2018 with renewed energy and eagerness for what’s to come. While it’s important to set some target goals, it’s just as vital that they’re realistic to achieve. How many times have you promised yourself you would lay off the bread and go to the gym on a daily basis? We suggest developing a plan that works for you; start small and work your way up once you’ve established your personalized routine. With that said, if you wish to foster the growth of your business, check out some of these tips to help you get the ball rolling this year.


1. Get organized. It’s essential that you find some time at the beginning of the year to get the team together and discuss everyone’s role for the rest of the year. Distributing responsibilities among your teammates is more productive and aids in the success of the business. Establishing a schedule helps you stay on track and guarantees you get the job done.

“In a balanced organization, working towards a common objective, there is success.” –Arthur Helps

2. Communicate. Establish open communication with your team members if you haven’t already. Not only does this break the ice, but an “open door policy” builds a platform to bounce ideas back and forth, share concerns and better understand employees’ strengths to ensure they’re bringing their very best to the table. If done effectively, communication is imperative to your business’ success.

“The art of communication is the language of leadership.” –James Humes

3. Optimize your marketing. Our world is constantly changing and becoming more of a digital realm with each passing day. In order to stay relevant as a business, ensure you’re staying on top of trends and making use of the resources available to you. Develop a marketing plan that suits your business’ needs and take advantage of social media platforms such as LinkedIn, Twitter, Facebook, etc. This creates a buzz and gives you an opportunity to display your brand’s uniqueness.

“Social media is about the people, not about your business. Provide for the people and they will provide for you.” –Matt Goulart

4. Focus on the future. Keep your eye on the prize. Use your past as an opportunity to learn and grow and think about how you could possibly do things differently. As you develop your plans for the year, consider your market and how your decisions will impact your industry. Remain mindful of your target and stay on top of the game by constantly attempting to produce innovative ideas that cater to their growing needs.

“The future belongs to those who believe in the beauty of their dreams.” –Eleanor Roosvelt


With that, we wish you a happy and prosperous new year! Click here to subscribe and view more of our posts. Don’t forget to follow us on LinkedIn and Twitter for further updates on the ever-changing and never dull world of insurance.


Laurent Nadeau

Vice President, Sales, Marketing and Client Solutions