Keal Blog

The Latest News & Insights

  After seven years of insurance industry hiring experience, the question I am still asked most often by small brokerage owners is: Where and how are other agencies finding new brokers to hire? While the guidelines to locate candidates have mostly stayed the same, the level of talent and how to develop it has evolved in tandem with technology and its solutions. Good hiring managers have tactics...

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On June 30, the Grand Falls office hosted their 4th annual Keal Cares Breakfast to benefit the IWK Foundation. The team worked hard planning and selling tickets. We set out to sell 750 tickets, and we were determined to hit our target! The team reached out to media, friends and family and got the word out. Not only did we sell all 750 tickets -- we oversold! 765...

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  Of all the social media platforms available for the independent brokerage, Facebook makes the most sense. With an average of two billion active users per month, Facebook is the most widely used and pervasive social media platform in the world. Chances are good that your current and future customers are already on Facebook—shouldn’t you be, too? Your Facebook page serves a different purpose than your brokerage’s website....

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  Your customers are evolving, and your customer service should, too. There’s a good chance they’re investigating your business before they ever meet you. In fact, over 70 per cent of consumers go online to research insurance before making a purchase. According to Google’s Zero Moment of Truth study, “Insurance shoppers used 11.7 sources of information on average to help them make their purchase decision.” Creating a positive...

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By 2018, a quarter of professionals in the insurance industry will be retiring. That's 25 per cent of the workforce— gone. The slow drain on the brokerage workforce wouldn't be so bad if new blood were rushing in to fill the vacant space. But brokerages are having trouble recruiting young professionals from the millennial generation to the ranks. Without the positive Millennial traits of confidence and curiosity, your brokerage...

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On a general level, customer service is about meeting the needs of customers and, ultimately, ensuring customers have a positive experience with your company. A crucial part of creating a positive experience for customers is addressing problems they face and providing solutions as quickly as possible. From my perspective, I also think that one of the greatest things about being in customer service is brightening a customer’s...

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